Analytical Formal Report Essay Example | Topics and Well Written Essays - 3000 words

Analytical Formal Report - Essay Example The appropriate solution should be one that seems feasible, easy to implement, and should have long-term effects on the industry. After benchmarking the two possible solutions against the criteria previously mentioned, I recommend improving the dining experience by improving the customer service and general environment of the restaurants. This solution will attract more customers to the Chinese restaurants making the Chinese restaurant industry one of the most profitable hospitality industries of the United States. I hope you find this report helpful in regards to solving the problems of the Chinese restaurant industry of the United States. If you have any questions or comments regarding my recommendations, please feel free to contact me at email address or telephone number. Thank you for providing me with the opportunity to research this problem. Sincerely, Your name here PROBLEMS AND SOLUTIONS FOR THE CHINESE RESTAURANTS AROUND STATE COLLEGE       Prepared for: General Managers      Ã‚   Prepared by: Please write your name The Pennsylvania State University          August 03, 2013 Executive Summary Chinese restaurants around the State College are experiencing a major drop in their sales due to increase in competition. The main problem is that customers are particularly not happy with their service standards and the environment of the Chinese restaurants. This is adversely affecting the level of sales of the restaurants that forces them to target only Chinese clientele, which is a very small target market for the restaurants. A few dimensions of the problem are given below Increasing competition Disgruntle customers due to lack of good customers service and environment Focus on only Chinese student market which is small The criteria for the best solution included solving the above mentioned problems in a cost effective manner, as well as within a plausible timeframe. Two solutions to the problem were proposed in the report. The first solution was to improve the dining experience and customer service in order to attract customers. This included changing the interior, as well as the environment of the restaurant. The second solution was to enhance marketing channels of the restaurants using social media and word of mouth marketing. This solution was aimed at improving customer perception regarding Chinese restaurants around the State College. The solution that best fits the criteria is to improve the environment because it involves bringing operational level changes that can create a difference. The solution is also both cost effective and plausible. Table of Contents Executive Summary 4 Introduction 6 Proposed Solutions to the Problem 7 Improve the Level of Customer Satisfaction 7 Enhancing Marketing Efforts 8 Conclusions and Recommendations 10 References 11 Appendix II†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦...13 Introduction The restaurant industry of the United States of America has become extremely competitive because of the entry of many new players. The diversity of customer market in the US restaurant industry is significant and this is why many types of restaurants are in business offering different types of cuisine. Chinese cuisine is also highly sought after in the